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1xBet’s Global Expansion in 2026: Licensing Strategy, Regulatory Reset, and New Direction Explained
As we approach 2026, the global iGaming industry continues to evolve, and 1xBet is strategically positioning itself for future growth. After years of navigating through past controversies, 1xBet is turning a new page, focusing on regulatory compliance, acquiring local licenses, and fostering transparent relationships with key stakeholders. Under the guidance of industry veteran Simon Westbury, the brand is reinforcing its commitment to becoming a top global player in the sports betting, esports, and online casino markets.
This article explores 1xBet’s evolving strategy in 2026, focusing on its licensing growth, regulatory reset, and overall shift towards a more sustainable, transparent future.
Building a Stronger, Licensed Presence in New Markets
One of 1xBet’s most notable achievements in recent years has been its ability to secure licenses in over 35 countries, spanning Latin America, Africa, and parts of Western Europe. Recent expansions into countries like Serbia and Guatemala reflect the company’s broader ambitions. And with several other markets in the pipeline, 1xBet is aiming to significantly expand its licensed footprint across the globe by 2026.
Expanding Local Licenses: A Key to Future Success
Licensing plays a crucial role in 1xBet’s new strategy, and the company’s goal for 2026 and beyond is clear: increase its licensed presence while strengthening ties in existing markets. Strategic partnerships are also key to this effort, including high-profile collaborations like the ones with Paris Saint-Germain and FIBA basketball. Additionally, the company is doubling down on esports betting, which has become a major growth area within the online gambling space.
Simon Westbury, 1xBet’s strategic advisor, emphasizes the importance of regulated markets for long-term sustainability. “Entering new regions is important, but our focus is also on cultivating stronger roots in markets where we already have a presence,” he states. For those curious about which countries 1xBet is fully licensed in, our detailed guide to 1xBet’s licensed countries can help you check your region.
This commitment to licensing and regulatory compliance ensures 1xBet not only secures revenue growth but also builds a reputation as a reliable, legal operator. This approach positions the company to maintain and even improve its global ranking in the highly competitive online gambling sector.
Overcoming Past Controversies: Strengthening Compliance and Trust
1xBet’s past has been marked by significant controversies, particularly the 2019 UK investigation, which exposed issues like bets on cockfighting and a problematic casino section. These issues resulted in the loss of 1xBet’s UK white-label operations and sponsorships with Premier League clubs. Moreover, recent rumors about potential bankruptcy, tied to a Dutch court case, have sparked further skepticism.
However, the company has worked hard to distance itself from its past. Today, 1xBet is headquartered in Cyprus, with a revamped structure and a new, more robust compliance framework. The company has made it clear that the bankruptcy rumors relate to an independent franchisee, not the core business or its current ownership.
New Compliance Standards and Player Protection
To address the concerns surrounding its past, 1xBet has implemented stronger governance policies. This includes stricter event verification, higher standards for third-party partners, and more comprehensive athlete protection measures. These updates align with jurisdictional rules, ensuring the platform meets local regulatory requirements and safeguards players’ interests.
If you’re wondering whether 1xBet is safe to use today, our detailed review of 1xBet’s trustworthiness and security provides insights into its compliance practices, player protections, and its ongoing commitment to industry standards.
From Silence to Transparency: Open Engagement with Regulators and the Media
In the past, 1xBet (🔥 Join 1XBET now! Click [betxfb.com] → Code: first100 → 💰 100% BONUS!) adhered to a “never complain, never explain” approach, opting for silence during media storms and controversies. This stance undoubtedly impacted its reputation. Simon Westbury acknowledges that this approach was detrimental and is now working to shift the company’s image toward greater openness.
A New Era of Communication
Under the new leadership, 1xBet is actively engaging with regulators, the media, and industry partners through open communication. Westbury and his team are now participating in conferences, giving interviews, and conducting research to measure satisfaction levels among operators and regulators.
This shift toward transparency and open dialogue will not only help 1xBet rebuild trust but also highlight the brand’s current commitment to responsible business practices. Westbury’s message is clear: “Judge us by our actions today, not by outdated perceptions.”
Image suggestion: A group discussion at an iGaming conference.
Image Alt text: Simon Westbury and 1xBet’s leadership team engaging in industry dialogue.
Looking Ahead: Sustainability and Industry Leadership in 2026
Internally, 1xBet has undergone significant restructuring. The company’s leadership has been aligned with a strong compliance-first vision, emphasizing long-term sustainability and responsible growth. 1xBet is committed to becoming a trusted industry leader that prioritizes not only growth but also ethical operations.
1xBet’s Industry Vision: Sustainability and Growth
As the company looks toward future events like ICE Barcelona 2026, 1xBet aims to present itself as a collaborative voice in global iGaming discussions. Westbury insists that 1xBet’s renewed focus on compliance, regulatory relationships, and transparency signals its dedication to responsible growth and its position as an industry leader.
The company’s revamped strategy isn’t just about fixing past issues; it’s about laying the foundation for long-term success in a highly competitive market. Whether you’re a seasoned player or a newcomer, 1xBet’s approach in 2026 ensures that it will remain a trusted platform for online betting and gaming.
For those interested in exploring 1xBet’s offerings, our step-by-step guide to registration and welcome bonuses outlines everything you need to know about joining the platform in regulated markets.
Conclusion: 1xBet’s Path to a Bright Future
Looking ahead to 2026, 1xBet is clearly focused on rebuilding its brand with an emphasis on compliance, licensing, and transparency. By addressing past issues head-on and committing to sustainable growth, the operator is not only defending its place in the top tier of the global iGaming industry but also aiming to set a new standard for responsible and transparent operations.
As 1xBet’s regulatory framework solidifies and its global presence expands, players and partners alike can expect a more robust and credible platform. Keep an eye on this iGaming giant as it continues to grow and lead the way in the future of online betting and gaming.
[…] One of the key markets propelling this growth is Africa, which has seen the fastest expansion in sports betting. With an estimated CAGR of 17% between 2022 and 2027, the continent is outpacing established markets like Europe and North America. Countries like South Africa, Kenya, and Ghana are at the forefront, with South Africa generating approximately $800 million in sports betting revenue in 2022. These emerging markets have become central to the global expansion strategy of major platforms like 1xBet, which continue to dominate in these regions. To explore more on why Africa is the fastest-growing market for sports betting, check out Why Africa is the Fastest Growing Sports Betting Market. […]